Which of the following is an example of Personal and Advertising Injury?

• A. Libel or slander
• B. Damage to a client's property
• C. Bodily injury
• D. Misappropriation of advertising ideas

Answer: (D)

Personal and Advertising Injury covers offenses that harm someone’s reputation or rights in relation to advertising. Misappropriation of advertising ideas fits this exactly because it involves using or stealing another person’s advertising concepts, slogans, or campaigns without permission, which damages the owner’s ability to market and compete. That focus on harming advertising efforts is what makes it a classic example of Personal and Advertising Injury.

Libel or slander is a form of defamation and is a related concept of personal injury, not specifically tied to advertising activities. Damage to a client’s property and bodily injury are clearly property or physical injury scenarios, not the nonphysical harms targeted by Personal and Advertising Injury.